COMPANY OVERVIEW
Traction Inc. is a North American SaaS company specializing in powersport dealership automation. Its all-in-one command center software enhances dealership operations and customer engagement, providing a comprehensive suite of tools for managing an entire fleet of dealerships.
Who we worked with: CEO & COO
Company Website: https://www.tractiondk.com/en
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COMPANY GOALS
Traction partnered with TeamRevenue to conduct a US market analysis, develop sales and marketing strategies, and implement a CRM system. Their goal was to enhance market presence and achieve annual sales targets to secure funding for further US expansion
CHALLENGES & OBSERVATIONS
- Market Analysis: A comprehensive market analysis was needed to identify high-potential regions for their US expansion strategy.
- Sales Process: Lacked structured and scalable sales strategies.
- CRM Implementation: Required a robust system to streamline sales operations.
- Resource Constraints: Needed guidance to maximize growth with limited resources.
GROWTH IMPACT & OUTCOMES
- Achieved a 47% revenue growth over the past 12 months.
- Improved market penetration and client acquisition through the land and expansion strategy.
- Enhanced sales team productivity and effectiveness.
- Fostered a culture of accountability and performance.
- Successfully transitioned to a scalable inside sales model.
TeamRevenue acted as sherpas during our 47% revenue growth over the past 12 months, and the work we’ve done with them will be a crucial factor in achieving the triple-digit growth numbers we are aiming for in a relatively short period. We highly recommend working with TeamRevenue.
Dave Simoneau – VP Sales / Marketing / Operations
THE APPROACH AND SOLUTIONS
- Conducted US/Canada market analysis to identify high-potential regions.
- Mapped Ideal Customer Profiles (ICPs) and Buyer Personas.
- Developed a targeted account plan focusing on priority regions and dealership accounts.
- Facilitated workshops to align the organization around prospect challenges and sales strategy
- Created a value proposition to align marketing sales and customer success around customer challenges.
- Developed the USP and unified sales messaging framework.
- Worked with sales to test Value proposition and USP.
- Designed and built a sales process to drive sales growth.
- Implemented and optimized the process in HubSpot CRM for real-time insights and automation.
- Provided training and ongoing support to ensure team understanding and adoption of the new system.
- Developed a digital sales playbook with standard operating procedures.
- Designed and enabled the team with a new sales presentation deck to connect better with prospects.
- Set up and customized HubSpot CRM Pro for Sales, including sales process automation and custom dashboards.
- Delivered hands-on training, coaching, and mentorship to the sales team.
