CASE STUDY

From Startup to $5M in 2 Years: A Go-to-Market Success Story

Healthcare

COMPANY OVERVIEW

Founded in early 2020, Healthing.ca quickly established itself  as a trusted source for health news, reliable information, and real-life narratives for people  navigating illness and recovery. Recognizing an untapped segment in the market, this dedicated four-person startup offers advertising opportunities on its platform.

Who we worked with: Business Leaders Looking to Scale Sales

Company Website: www.healthing.ca

Fractional Sales Leadership

Revenue Enablement Services

Sales Playbook

GTM Strategy

Fractional Sales Leadership

Revenue Enablement Services

Sales Playbook

GTM Strategy

Healthing.ca growth impacts

ACCELERATED
SALES GROWTH

0 x

REVENUE
GROWTH

GROWTH
DRIVEN MERGER

COMPANY GOALS

With founder bandwidth challenges and a need for internal sales expertise, Healthing.ca realized that an inefficient sales strategy and CRM processes were limiting its growth. Having reached $100K organically, they contacted TeamRevenue to help develop a scalable outbound sales process to scale their business.

CHALLENGES & OBSERVATIONS

As we began our three-month engagement, we identified the following challenges:

  • The company relied on sporadic sales within known networks for its sales strategy.
  • Inefficient sales and CRM processes created a sense of dysfunction within the organization
    and hindered their ability to realize their full potential.
  • Two recent sales hires operated with minimal direction.
  • Their focus was on high-value advertising targeting a niche audience.
  • Sales typically involved a medium-to-long cycle.
  • Generally, the company knew who they wanted to sell to, but they lacked a clear, documented sales process to follow.
  • The CEO needed more resources and sales expertise on the team.
GROWTH IMPACT & OUTCOMES
  • The sales process and CRM enhanced Healthing.ca’s ability to rapidly scale sales opportunities.
  • Within two years of implementing its go-to-market strategies, Healthing.ca went from its initial $100,000 in revenue to $5M without adding new sales resources. 50X growth
  • As a result of the changes implemented by TeamRevenue, Healthing.ca became an attractive acquisition target and merged with a large conglomerate. It is now leveraging hundreds of new salespeople to amplify its offerings.

Before TeamRevenue, we had a significant lack of resources and no real go-to-market sales strategy. Their strategic sales advice and CRM expertise were crucial for our rapid growth. We evolved from a startup to a $5M enterprise in two years, leading to a significant merger in our marketplace. The right processes and partners are invaluable.

Yuri Machado, CEO, Healthing.ca

THE APPROACH AND SOLUTIONS
  • Audit the current sales organization, people, processes, tools, and systems.
  • Provided our observations and recommendations to the executive team.
  • Develop an execution plan to achieve the company’s revenue objectives.
  • Develop the go-to-market sales strategy.
  • Develop a three-month plan for the execution of the new sales strategy.
  • Evaluate the technology sales stack needed to execute the new sales strategy.
  • Implement  Hubspot CRM as the central sales technology stack. 
  • Provide the training, coaching, and enablement support required to adopt the new sales processes.
  • Define and document the ideal customer profiles and buying committee personas.
  • Iterate sales process improvements with active sales feedback to ensure process governance and desired outcomes.
  • Define sales metrics, KPIs, and sales targets.
  • Create outbound sales motions for improved outbound sales efficiencies.
  • Document and provide ongoing coaching and support as required to drive adoption.
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TeamRevenue helps organizations empower their teams with the right resources and support to fuel growth.

If you are looking for more information or have any questions, please fill out the form below.

If you’d rather set up a call to discuss your growth strategy, feel free to book a meeting here.






    LET'S CONNECT

    TeamRevenue helps organizations empower their teams with the right resources and support to fuel growth.

    If you are looking for more information or have any questions, please fill out the form below.

    If you’d rather set up a call to discuss your growth strategy, feel free to book a meeting here.