COMPANY OVERVIEW
Founded in early 2020, Healthing.ca quickly established itself as a trusted source for health news, reliable information, and real-life narratives for people navigating illness and recovery. Recognizing an untapped segment in the market, this dedicated four-person startup offers advertising opportunities on its platform.
Who we worked with: Business Leaders Looking to Scale Sales
Fractional Sales Leadership
Revenue Enablement Services
Sales Playbook
GTM Strategy
Healthing.ca growth impacts
ACCELERATED
SALES GROWTH
REVENUE
GROWTH
GROWTH
DRIVEN MERGER
COMPANY GOALS
With founder bandwidth challenges and a need for internal sales expertise, Healthing.ca realized that an inefficient sales strategy and CRM processes were limiting its growth. Having reached $100K organically, they contacted TeamRevenue to help develop a scalable outbound sales process to scale their business.
CHALLENGES & OBSERVATIONS
As we began our three-month engagement, we identified the following challenges:
- The company relied on sporadic sales within known networks for its sales strategy.
- Inefficient sales and CRM processes created a sense of dysfunction within the organization
and hindered their ability to realize their full potential. - Two recent sales hires operated with minimal direction.
- Their focus was on high-value advertising targeting a niche audience.
- Sales typically involved a medium-to-long cycle.
- Generally, the company knew who they wanted to sell to, but they lacked a clear, documented sales process to follow.
- The CEO needed more resources and sales expertise on the team.
GROWTH IMPACT & OUTCOMES
- The sales process and CRM enhanced Healthing.ca’s ability to rapidly scale sales opportunities.
- Within two years of implementing its go-to-market strategies, Healthing.ca went from its initial $100,000 in revenue to $5M without adding new sales resources. 50X growth
- As a result of the changes implemented by TeamRevenue, Healthing.ca became an attractive acquisition target and merged with a large conglomerate. It is now leveraging hundreds of new salespeople to amplify its offerings.
Before TeamRevenue, we had a significant lack of resources and no real go-to-market sales strategy. Their strategic sales advice and CRM expertise were crucial for our rapid growth. We evolved from a startup to a $5M enterprise in two years, leading to a significant merger in our marketplace. The right processes and partners are invaluable.
Yuri Machado, CEO, Healthing.ca
THE APPROACH AND SOLUTIONS
- Audit the current sales organization, people, processes, tools, and systems.
- Provided our observations and recommendations to the executive team.
- Develop an execution plan to achieve the company’s revenue objectives.
- Develop the go-to-market sales strategy.
- Develop a three-month plan for the execution of the new sales strategy.
- Evaluate the technology sales stack needed to execute the new sales strategy.
- Implement Hubspot CRM as the central sales technology stack.
- Provide the training, coaching, and enablement support required to adopt the new sales processes.
- Define and document the ideal customer profiles and buying committee personas.
- Iterate sales process improvements with active sales feedback to ensure process governance and desired outcomes.
- Define sales metrics, KPIs, and sales targets.
- Create outbound sales motions for improved outbound sales efficiencies.
- Document and provide ongoing coaching and support as required to drive adoption.
