Ash Shams

Ash Shams

Fractional Sales Leader
Ash is a seasoned revenue leader with more than 15 years of experience scaling sales organizations. His career spans global enterprises like IBM, Oracle, Google, LinkedIn, and Johnson Controls, as well as startups and mid-sized tech companies navigating rapid growth. Ash is known for taking the playbooks, structure, and rigour of enterprise sales and translating them into practical strategies for SMBs, helping teams accelerate pipeline velocity, sharpen go-to-market execution, and unlock predictable revenue growth. Beyond the numbers, he’s passionate about building sales cultures where teams feel empowered to perform at their best.
One Team, One Goal: Putting a Stop to the “Silo” Problem

Feeling like your teams are speaking different languages? Learn how to break down silos, boost collaboration, and align everyone under one unified goal.

Building a Winning Sales Culture: Coaching and Motivation for High-Performing Teams

Discover how sales culture built on coaching, motivation, and accountability drives high-performing teams that consistently deliver results.

Onboarding New Sales Hires: Accelerating Ramp Time for Junior and Senior Reps

Struggling with long ramp time for new sales hires? Discover onboarding strategies that get junior and senior reps productive faster.

Overcoming Rejection and Burnout in Sales: A Leader’s Guide to Keeping the Team Resilient and Motivated

Struggling with sales burnout? Learn how leaders can prevent exhaustion, reframe rejection, and build a resilient, high-performing team.

Emotional Intelligence in Sales: Building Rapport and Trust for Long-Term Success

Struggling to build trust in sales? Learn how emotional intelligence in sales helps reps connect, listen, and close with empathy and confidence.

Sales Playbooks: Ensuring Consistency and Best Practices for Scalable Growth

Struggling with inconsistent sales results? Learn how sales playbooks drive consistency, faster ramp-up, and scalable growth across your entire team.

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