Ash Shams

Ash Shams

Fractional Sales Leader
Ash is a seasoned revenue leader with more than 15 years of experience scaling sales organizations. His career spans global enterprises like IBM, Oracle, Google, LinkedIn, and Johnson Controls, as well as startups and mid-sized tech companies navigating rapid growth. Ash is known for taking the playbooks, structure, and rigour of enterprise sales and translating them into practical strategies for SMBs, helping teams accelerate pipeline velocity, sharpen go-to-market execution, and unlock predictable revenue growth. Beyond the numbers, he’s passionate about building sales cultures where teams feel empowered to perform at their best.
Turning Social Proof into Sales Success

Prospects on the fence? Learn how to turn social proof into sales success with case studies and testimonials that build trust and drive conversions.

Storytelling in Sales: Crafting a Narrative That Resonates and Converts

Struggling to make your sales pitch stick? Discover how storytelling in sales builds trust, drives emotion, and helps you close more deals.

Turning Sales Objections into Opportunities: A Playbook for Winning Tough Deals

Facing sales objections? Learn how to turn “no” into next steps with a proven framework for handling price, timing, and competitor pushback—confidently and effectively.

Mastering Sales Discovery Calls: Uncovering What Really Drives Your Buyers

Struggling with stalled deals? Learn how to master discovery calls that uncover real buyer needs, build trust, and move qualified prospects forward

The Role of Customer Success: Turning Happy Customers into Revenue Growth

Think sales drives growth? Think again. Discover how customer success turns happy clients into revenue engines through retention, expansion, and referrals.

Building a Scalable Lead Generation Process

Struggling to scale your lead generation? Learn how to build a repeatable, efficient system that attracts high-quality leads and drives sustainable growth.

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