Conducted US/Canada market analysis to identify high-potential regions. Mapped Ideal Customer Profiles (ICPs) and Buyer Personas. Developed a targeted account plan focusing on priority regions and dealership accounts.

Achieving Exceptional Growth with TeamRevenue

CASE STUDY

Achieving Exceptional Growth with TeamRevenue

SaaS (Software as a Service)

OVERVIEW

IMPACT

APPROACH

COMPANY OVERVIEW

Traction Inc. is a North American SaaS company specializing in powersport dealership automation. Its all-in-one command center software enhances dealership operations and customer engagement, providing a comprehensive suite of tools for managing an entire fleet of dealerships.

Who we worked with: CEO & COO

Company Website: https://www.tractiondk.com/en

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COMPANY GOALS

Traction partnered with TeamRevenue to conduct a US market analysis, develop sales and marketing strategies, and implement a CRM system. Their goal was to enhance market presence and achieve annual sales targets to secure funding for further US expansion

CHALLENGES & OBSERVATIONS

Market Analysis: A comprehensive market analysis was needed to identify high-potential regions for their US expansion strategy.
Sales Process: Lacked structured and scalable sales strategies.
CRM Implementation: Required a robust system to streamline sales operations.
Resource Constraints: Needed guidance to maximize growth with limited resources.

GROWTH IMPACT & OUTCOMES

Achieved a 47% revenue growth over the past 12 months.
Improved market penetration and client acquisition through the land and expansion strategy.
Enhanced sales team productivity and effectiveness.
Fostered a culture of accountability and performance.
Successfully transitioned to a scalable inside sales model.

TeamRevenue acted as sherpas during our 47% revenue growth over the past 12 months, and the work we’ve done with them will be a crucial factor in achieving the triple-digit growth numbers we are aiming for in a relatively short period. We highly recommend working with TeamRevenue.

Dave Simoneau – VP Sales / Marketing / Operations

THE APPROACH AND SOLUTIONS

Step 1 - Diagnose

Conducted US/Canada market analysis to identify high-potential regions.
Mapped Ideal Customer Profiles (ICPs) and Buyer Personas.
Developed a targeted account plan focusing on priority regions and dealership accounts.

Step 2 - Value Proposition Development

Facilitated workshops to align the organization around prospect challenges and sales strategy
Created a value proposition to align marketing sales and customer success around customer challenges.
Developed the USP and unified sales messaging framework.
Worked with sales to test Value proposition and USP.

Step 3 - Sales Process & Pipeline Management

Designed and built a sales process to drive sales growth.
Implemented and optimized the process in HubSpot CRM for real-time insights and automation.
Provided training and ongoing support to ensure team understanding and adoption of the new system.

Step 4 - Sales Enablement

Developed a digital sales playbook with standard operating procedures.
Designed and enabled the team with a new sales presentation deck to connect better with prospects.
Set up and customized HubSpot CRM Pro for Sales, including sales process automation and custom dashboards.
Delivered hands-on training, coaching, and mentorship to the sales team.